Quality Content Is Key To Success
Affiliate marketing and content marketing are joined at the hip. If you want to be good at affiliate marketing, you need to put out good content. There’s no other way around that.
Even if you’re using paid advertising, you’ll be trying to get people on your email list. The emails that you send are content. There may be links to your blogs, reviews, etc.
The crux of the matter is that most people online come looking for either information or entertainment. Only a small percentage are ready to buy. This applies to anything from booking hotel rooms in a foreign country to buying a gun safe.
Before the purchase, these potential buyers will do their research online. They’ll want to know if the hotel they’re staying in has all the amenities they need. They’ll want to see reviews, etc.
If you have a website that shows up when they search for the hotel reviews and you mention how the proximity of the hotel to the local watering holes is a plus point, or you show all the different activities they can engage in that’s just a stone’s throw away from the hotel – the visitor will read the content on your site eagerly because it pertains to them.
In most cases, they’ll click on your affiliate links and book the rooms. Now you’d have made an affiliate commission by providing content that the visitor was looking for. That’s how it works. And if you are having a hard time getting traffic to your online business, its probably your content, or lack of.
There are 5 pointers to note when creating content. Failure to adhere to the tips below will mean that your content marketing falls flat, and you’ll not see much affiliate sales.
Your content must be relevant to the products you’re promoting. If you’re promoting a blender, you may wish to have content on what to look out for when purchasing blenders.
Or how to clean blenders… or even easy blender techniques to prevent a mess. Whatever the content may be, it must be relevant.
Your content must be interesting enough to grab the readers by the eyeballs and keep them reading to the last word. If your content is boring and dull, the reader will yawn and click off the page. And well, you get it, No Sale.
Nothing is so bad that it can’t get worse. When visitors leave your site quickly, Google will notice this, and you’ll rank poorly in the search engines because your site has a high bounce rate and is deemed not ‘user-friendly’… So, have interesting content.
Facebook posts on your fan page are content too. So are the videos in your YouTube channel. But here’s what makes them so powerful – the engagement in the comments section.
Look at the comments and engage with your audience. The more you get to know them and respond to them, the more they’ll like and trust you. Engagement counts too.
Your content needs to be new. You’ll have to keep publishing content to stay up-to-date. There’s no point in having a hotel review on your website that’s 8 years old when the hotel has already been torn down to make way for a shopping mall.
Always have a content publishing strategy and stay relevant with the times.
A lot of business owners find that once their online business starts to grow, it gets very difficult to keep up with all the content creation. So a lot of online business owners will hire a professional content writer to write content for their online business website. But here is the thing, outsourcing content is not cheap. You can expect to pay at least $35 for a 500 word article, and $50 for a well written blog post! Infact you could easily spend $1500 a month just hiring one person to do all your blogging every day. But there is another alternative, You can also use private label articles, also known as PLR, Private label content has become a lot more popular lately, and you can purchase some quality private label content very cheap.
Whatever content you publish must be reliable too. The term ‘fake news’ is being tossed about everywhere these days. You want content that is trustworthy.
Readers can sense hype and drivel. So, make your content useful and it will help to sell your affiliate products too.
Stick to the 5 content creation and marketing tips above. Many marketers are so focused on sales, traffic and conversions that they neglect the content… which can make or break them. Don’t make this mistake.
“Content builds relationships. Relationships are built on trust. Trust drives revenue.” – Andrew Davis, Author
Well, I hope I could share some helpful infomation for your online business journey, and help you see just how importaint content is for your online business.
To your success in your online business journey. Bob
Ps. Feel free to leave questions or comments below.