Getting Started Advertising Online
You don’t need a big budget to start your online advertising. In fact, with just $1,000 dollars to work with, you can often find a profitable campaign. Once you have a profitable campaign, you can use the profits from that campaign to fund further experiments.
Here’s how to start advertising with just $1,000.
Google AdWords, A Great Place To Start-
Google AdWords is one of the most proven ad platforms on the planet. It pioneered and popularized the PPC self-serve ad platform. Hundreds of thousands of people and businesses have built profitable AdWords campaigns.
Furthermore, the techniques and methodologies of AdWords are relatively proven. Unlike Facebook PPC, Bing PPC or any other marketing method, Google AdWords has relatively little uncertainty.
So, with just $1,000 to start with, Google AdWords is likely the place you want to begin.
Aim for the Most Targeted Keywords-
Don’t worry about volume when you’re first starting out. If you spread your $1,000 experiment over the course of six weeks, that’s only $23 a day you need to spend. In other words, focus on ROI in the beginning and ignore volume.
Aim for only the most highly targeted buying keywords. Aim for specific product names, or aim for words like “cheapest _____” or “Best _______ review.” Use only keywords that someone who’s ready to buy would type in.
Set Your Budgets Tight-
Use very tight budgets in the beginning to make sure your costs don’t escalate too quickly.
Set your budgets slightly below where you want to spend in the beginning. Let it actually hit the cap before moving it up.
If possible, get tracking software that allows you to see the traffic coming into your site in real time. That way you can watch your conversions come in live, or tweak things quickly if you’re not making sales.
Testing Is Key-
Usually you need to test four or five different ideas before you find one that sticks. In other words, be prepared to spend $100 to $200 on ideas that go nowhere, as eventually you’ll stumble upon one that works.
Try all kinds of different approaches. Try promoting your product in a different country. Or try promoting with a different angle. Or try promoting to a very fringe keyword. Or try promoting to a main keyword in a unique way.
If you find a campaign that’s breaking even, that’s good news. That means that with refinement, it’ll probably be profitable.
Test, test, test until something sticks. Don’t expect a home run your first time at bat. Instead, be willing to make a few mistakes along the way. The most important thing is that you keep trying until something works.
If you keep tight budgets, aim for ROI first and test a variety of different ideas, you can easily get to a profitable campaign in under $1,000.
Tracking Your Campaigns-
Tracking your campaigns is also very important.
When you perform an analysis, you’ll study the strengths, weaknesses, opportunities and threats surrounding your business. You’ll be able to notice what is going well, what could be a problem, and the types of opportunities and threats you face as a business owner in your niche. When you know this information, you can make better choices, and be able to make any changes as needed.
As always, check the numbers. Don’t just assume that something you did worked until you have proof that it really did work. You can use the analytics native to any software you use to check the numbers and make sure it’s working as you wanted it to. Or you could use Google Analytics, one of the best tracking tools out there for your online business.
Remember that focusing on user experience will ensure that anything you create will reach your target audience – whether it’s a product, a service, or the marketing of that product or service.
To your great success on your online business journey, Bob @ Lurnprofit
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